# of individuals participating in awareness raising activities

This is an indicator to capture the number of individuals reached through awareness-raising efforts. It is a cross-sectoral indicator that can be measured under different sectors. Considering that awareness raising is an important soft-component under each sector, and often being done in person or remotely (while maintaining direct engagement with the community members), this indicator is very useful to look at the overall reach of the programs. However, it also has a risk of accommodating indirect reach or reach that we cannot necessarily identify and measure how the awareness raising has contributed to changes in a particular group. Therefore, we suggest only reporting direct reach under this indicator from such activities (but not limited to) as below. To further emphasize, the following are just example activities, and we expect the number of awareness activities by type to be significantly higher.

1)      Hygiene and Health Promotion activities (WASH and Health Programs)

2)      Back-to-school campaigns, Education awareness activities (Education)

3)      Child Protection awareness activities, including social behaviour change activities (Child Protection)

4)      Cooking Demonstrations (Under Nutrition)

5)      Awareness raising on the responsibilities and accountabilities of the organizations (Accountability)

6)      Awareness raising on early action (Anticipatory Action)

In particular, some awareness-raising activities under PAC/CRG may still count as direct reach, depending on the level of interaction and intended change. It would therefore be helpful for the definition to explicitly refer to the Total Reach Guidance (including thematic guidance). , where a distinction is made between:

• Awareness-raising activities that involve sufficient interaction and aim at behavioural or attitudinal change (direct reach), and

• Activities that are primarily focused on visibility or information dissemination (which would not be counted as direct reach).

• Clarifying this would help ensure consistent application across COs and avoid inadvertently capturing indirect reach under this indicator, especially since campaign reach is sometimes reported under the CRG theme.